"Oh, you've got a TV show? That's great" |
Last year, when doing the film festival circuit with my short film "Love Is...", I found myself at one of those panel Q&A sessions. The people on stage consisted of various actors, filmmakers and - most pertinently to this post - agents. Of course, a variety of shameless hacks in the crowd bombarded the agents with all manner of questions in the vein of "will you please watch my film?" or "will you please sign me?" or "will you please be godfather to my only child?" etc. So embarrassing was this relentless medieval-style baying that one agent eventually intervened and said "Listen, let me just say this. All of the time and energy and effort you guys are seemingly putting into getting an agent, instead put it into creating good shit. If you make something good, trust me we will find you"
Those words hit me like a pick-axe to the testes. At a time when I was feeling completely bewildered by the whole film festival thing, this saint came along and told me exactly what I always hoped in my heart would be true. You don't have to be a marketing genius, or indeed a silver-tongued door to door salesman, to succeed in this industry. It is, after all, about the art. I mean just look at all my heroes, they didn't sell their souls to the devil and they turned out just fine. In the everlasting words of "Field of Dreams" -- if you build it, they will come. Right?
Someone order a group of bell-ends? |
Turns out that was a load of bollocks, and here's why...(Note: there's no way of writing the following without sounding bitter so please just rest assured that I'm not). The reviews thus far for "Starving In Hollywood" have been nothing short of spectacular. Literally everyone who has seen it has nothing but glowing things to say. From friends and family to industry veterans, the response has been the same - "I can't wait to see this on TV". However, the journey one must take from obscurity to...um...scurity(?) is a strange and twisted one, my friends. If I were a musician, it seems relatively simple. I write good songs. I play those good songs to people. I will be actively sought out by record companies who rely on new talent to keep the cash cow churning. I will be advanced money to record an album. I will tour extensively. I will thus have a career. Or at least the beginning of one. Do Film & TV reps have a similar philosophy as to unearthing new talent? Apparently not.
Instead, there seems to be an ever-growing wall of Mordor-type thing happening. By which I mean that if you are a nobody - which, at last count, I definitely am - then no-one gives a shit about you or anything you've done. We've tried calling producers, agents, tv networks and it's always the same: "(Fill in blank) does not accept unsolicited material. Now fuck off and have a nice life". Because the problem is, when swimming in the murky waters of the unsolicited, by default you are instantly lumped in with everything else floating around with you. I'm not putting our stuff on top of anybody else's, my point is merely that for anyone coming out of the pool, it's already a 'no' by virtue of where your material came from. However, if I'm soandsowhatshisname and I present my latest 'sidesplitting' venture, merely because of who I am, I am indeed now 'solicited'. This only confirms what I had previously written about here and here. If you get an in, you're laughing. Your stock instantly goes up about twelve-fold and whatever your peddling (in our case, abortion jokes and paper mache shark heads) is instantly met with not disdain and trepidation but with glee and giddy-eyed anticipation. The question, the dilemma me and my partners are currently facing, is...how do we go from no-one to someone?
Climb me...I dare you |
Especially when all avenues seem to be a figure-eight scalectrix track of rejection. TV networks don't accept material unless it comes from an agent. Agents don't accept materials unless coming from a production company. Production companies don't accept material unless from an agent and, oh wait, I'm back where I started again. It is a very weird, surreal position to be in, and one which I am finding it most difficult to negotiate. I feel like a sperm frantically head butting away at the egg, watching all the millions of other sperms doing exactly the same thing and hoping to christ that I can burrow inside first.
However, this is the point. In every artist's, or creative-type's, career there comes a time when you have to strap on a pair and do the dirty work. It would be so easy for me to move on to the next creative endeavor. It'll be fun, keep me busy, and be another beautiful adventure to embark on. The problem with that philosophy is, however, that when done with that project, you're back to exactly the point you were before. You're still in the unsolicited pile and now a couple of years older and greyer. All you've succeeded in doing is turning a potential career into an actual hobby. Therefore, now is as good a time as any to get out there and do the awkward, uncomfortable, downright rubbish, part of trying to coerce people into parting with their hard-earned cash to take a chance on you and your project. No easy task but an abundantly necessary one.
Onwards and...onwards, my good people.
JB.